Blog search for tag : Innovation
What’s Your Problem?
  • June 14, 2023
  • Angela Duffy
  • Blog
What’s Your Problem?
Brave but Foolish Starting out on building a business is a brave move Most of the time people feel frustrated about the way things are; They see that things could be improved upon so they set about making that change The big BUT is that they move quickly to designing and...
Customer Behaviour Analysis for Delightful Design
  • April 26, 2023
  • Angela Duffy
  • Blog
Customer Behaviour Analysis for Delightful Design
Customer behaviour analysis allows designers to gain a deep understanding of their target audience: their needs, wants, preferences, and desires Customers don't always articulate their needs Sometimes they don't even know the needs Behavioural analysis enables designers know...
Critical Innovation for Our Climate Crisis
  • April 8, 2023
  • Angela Duffy
  • Blog
Critical Innovation for Our Climate Crisis
Innovation is critical to addressing the challenges of climate change The Intergovernmental Panel on Climate Change (IPCC) has made it clear that rapid, far-reaching, and unprecedented changes in all aspects of society are needed to limit global warming to 15°C above...